Ever heard the saying, "one is the worst number in business"?
Well, it's not just a saying, it's a powerful truth, especially when it comes to the traffic streams that bring customers to your door.
Imagine this: if you've got just one apple and you eat it, you're left with none, right? But if you've got two, then you still have one left after your snack!
Now, let's be even smarter and say we need not two, but three apples - or in our case, three traffic streams.
This wisdom isn't just from me, it's something you would learn in a college marketing class and that has been around for decades.
The three traffic streams you need are:
Owned Media
Earned Media
Paid Media
The magic happens when you have a little bit of each in your business. It's like a balanced diet for your business' health.
Earned media is like getting a high-five from your best buddy. It's when people talk about your business and you didn't even have to pay them! They might share about you on social media or write an awesome review on Yelp. This is traffic that you 'earn' because you did something great.
Owned media is your own personal playground. This includes the things you create and control, like your website, blog, or email list. This is a super important aspect because you can guide your audience wherever you want. It's your own party, and you get to choose the music!
Finally, there's paid media. This is where you invest some of your hard-earned cash to get your message out there. You might buy ads on Facebook or Google. It's like buying a billboard on the internet highway!
Combine all three, and you're on to a winner.
You won't have to worry if one of them doesn't work out because you've got two others to rely on.
So, what's the moral of the story?
Your website (part of your owned media) is a hugely important part of your business.
It's your direct line to your customers and can help you keep going even when other things don't work out.
Don't wait until one of your apples (or traffic streams) disappears. Build your three-legged stool now and be ready for whatever comes.
Need help? Shoot me a reply and let’s talk.